Word: coking
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...cutting the hydrogenation process from an hour to a few minutes, reducing the amount of high-cost hydrogen needed and boosting production of such chemicals as phenol (a base for plastics) and aniline (a base for dyestuffs) as much as 500 times the output by previous methods based on coke...
...offending tie-in involved MGM's The Great Caruso, starring Mario Lanza (TIME, Aug. 6), and the Coca-Cola Co., sponsors of Tenor Lanza's U.S. radio show. Caruso's son Enrico Jr., 48,* and 28-year-old Grandsons Enrico and Roberto, were "disgusted" with Coke billboard and poster ads ballyhooing the picture. Not that they had anything in particular against Cokes, explained the younger Enrico, but "we Europeans look upon commercial advertising from a different viewpoint than Americans." The family took the matter to court and the "disgusting" ads were ordered blocked...
Admission to the Coke-tail Party is by invitation only...
Cabot Hall girls are tired of jolly-ups. Tonight they are planning a revolt against the traditional affairs--an informal "Coke-tail" Party...
Movie Houses. The old management had frowned on selling Pepsi in vending machines; under Steele, 42,000 were add ed in 1951 alone. As a vice president at Coca-Cola, Steele had pushed Coke in movie houses. Now, he persuaded some of his old friends such as National Theaters Corp.'s Charles P. Skouras to put in Pepsi instead. Abroad, Steele moved into five new countries, bringing Pepsi's foreign markets to 44, and got some important people to push his product. (The Cairo bottler, for example, has close Farouk connections.) Pepsi-Cola's sales are still...