Word: coking
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Schlockmeister Waldo Mayo can't find any ethical problem in the business at all. Says he: "Product names are a part of our language-we always say Kleenex or Coke instead of cleansing tissue or soft drink. Getting publicity for a brand name is no more different or immoral than getting it for a singer or hoofer." As for sending gifts to cooperating writers and com-ics, Mayo says that's nothing but sheer friendliness: "Why, at Christmastime, everybody in the U.S. exchanges gifts-they're all Schlockmeisters...
...snack bar, operated by students, will serve coffee and doughnuts. Other planned additions are coke and cigarette machines and ping-pong and card tables...
...Wall Street was nursing a baby bull, and a lot of cow-eyed mother love was suddenly loose in the land"), then with a 'rampaging bull two years later (June 14, 1948; June 5, 1950). Another cover symbolized Coca-Cola's postwar conquests as dozens of new Coke bottlers opened plants around the globe ("As Cokemen surveyed their empire, on which the sun never sets, their blood almost audibly fizzed with pride...
...insulation and liquid-cooled windows, do not feel the heat. The ship glides on, part meteor, part airplane. Gradually its energy is dissipated; it spirals down, slows to subsonic speed and lands at its base, says Von Braun, at an easy 65 m.p.h. The crewmen step out for a Coke at the space pilots' club while their ship cools off and is made ready for another shuttle to the orbit...
...uses for the Field House, which until this year housed studios of Radio Radcliffe, were suggested at last week's Council meeting, and include a proposed snack bar, Coke and cigarette machines...