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COCA-COLA has finally won its four-year court battle with French winegrowers and mineral-water bottlers, who (along with the Communists) hinted that its secret formula contained harmful ingredients. A Paris court threw the case out after experts said that Coke was "neither harmful, nor habit-forming, nor against the existing laws...

Author: /time Magazine | Title: Time Clock, Dec. 21, 1953 | 12/21/1953 | See Source »

wrote a long poem bemoaning today's loaves of "processed fluff." TIME'S Gwyneth Kahn answered: "In many ways the good old days aren't what they used to be. One can well mourn: A book of Kinsey underneath the bough, A jug of noncaloric coke, and thou Beside me, slicing loaves of processed fluff -Alas ! This is not Paradise enough...

Author: /time Magazine | Title: A Letter From The Publisher, Nov. 9, 1953 | 11/9/1953 | See Source »

...Secretary Ezra Taft Benson gave a part of the answer. Into the Agriculture Department's conference room crowded almost 100 reporters to hear about the department's new reorganization plans. "The Secretary," announced Benson's press officer, "will start off the presentation, then Assistant Secretary [Earl] Coke will follow with details and present some slides. Please hold your questions until we get through the presentation." Forty-five minutes later, when the lights snapped on, there was little time left for reporters to question Benson about his controversial farm program. As Benson marched from the room...

Author: /time Magazine | Title: The Press: The President & the Press | 10/26/1953 | See Source »

Hollywood, a glittering city of outsize swimming pools and pink Cadillacs, has its homey side, too. It has a favorite corner drugstore, called Schwab's. For years Schwab's has been a hangout for movie stars, hangers-on and Coke-stretchers, who sit at the soda fountain sipping their drinks, waiting for miracles, or just thumbing the movie magazines borrowed from the magazine rack. At Schwab's, Columnist Sidney Skolsky receives mail, phone calls and tips. With Skolsky's syndicated help, Schwab's has become the best-known corner drugstore...

Author: /time Magazine | Title: Cinema: The Soda Trade | 10/5/1953 | See Source »

...those sophomores, juniors and seniors who wish to make the most of it should appear at the CRIMSON Building, 14 Plympton Street, at 7:30 p.m. on October 5, when the fall competition opens for all boards. Beer and coke will be on the house...

Author: NO WRITER ATTRIBUTED | Title: CRIMSON Comp Opens Next Week | 9/28/1953 | See Source »

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