Word: coca
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...handle manufacturing, distribution and, sometimes, financing. To launch the Ila Dusk, for example, Zag teamed with Locca Tech, a U.K. security-products company. In some cases, agencies work with clients to create new products, eschewing fees in exchange for a piece of the action. London agency Erasmus and Coca-Cola jointly developed an energy drink called Relentless that is being rolled out globally. "It's all about shared risks, shared rewards, shared ownership," says Graeme Dignan, Erasmus co-founder. (See business bucking the recession...
...recipient of the Independent Foreign Fiction Prize earlier this year. This short, sharp novel recounts a few days in the life of the narrator Ismael, a retired schoolteacher who lives with his wife in San José, a fictional Colombian town nestled in the highlands and surrounded by coca plantations. In the latest spate of politically-motivated violence, some citizens are murdered while others—probably including Ismael’s wife, though it’s never made clear—are kidnapped. Once content to drink coffee in the plaza and daydream about beautiful young women, Ismael...
Henley said he appreciated Willett’s letter, but the AAFP has no plans to return Coca-Cola’s grant...
...It’s clear that [Coca-Cola’s] intention is to influence the marketing for sugared beverage products,” Stampfer said...
...Coca-Cola Company could not be reached for comment...