Word: coca
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Dates: during 1940-1949
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...performance is all the more sensational when his diet is taken into account. He eats two meals a day-potatoes, corn, quinoa (all first domesticated by Andean Indians) and, very rarely, guinea pig. Andes men seldom get enough to eat; many chew coca leaves to help dull their hunger...
...Coca-Colonized? As the Foreign Ministers continued their talks in the Parrot Room of the French Foreign Ministry, Schuman grew increasingly nervous. With a foreign policy debate scheduled in the French Assembly next week which could easily topple France's shaky cabinet, he kept Premier Bidault constantly informed of the trend of talk at the Quai d'Orsay, and once Acheson and Bevin had to wait while Schuman rushed off to brief an emergency cabinet session. The Reds promptly set up a howl that Schuman was selling France down the Rhine. The Communist L'Humanité gibed...
George H. O'Brien, owner of the Provision, reported that a five foot eight inch man, about 35 years of age, entered his store shortly before 7 p.m. and ordered a bottle of rum and some Coca-Cola. James F. Mahoney, a clerk, went to a rear room for the Coca-Cola and upon emerging was stopped at the door by the customer, who partially displayed a silver steel revolver...
Their immediate forerunners had been the G.I.'s; the most evident contribution of their culture to Europe seemed to be coca-cola, jeeps, and the Hollywood movie. They were met with the expectation that they turn out to be a combination of Babbitt and the Lone Ranger, bulging with money and utterly boorish. They discovered that the humble dollars in their wallets represented the solidest value in the world, the item which seemed to be the chief reason for Europe's respect for the U. S. They found themselves the target for postcard salesmen, black marketeers, hotel keepers, and souvenir...
Just about the only sharp disappointment the Communists suffered was in sales of a soft drink called Unita, brewed to replace Coca-Cola, which the Reds have denounced as capitalist poison (TIME, Aug. 22). Unità, which looks like Coke but has a strong flavor of quinine and tamarind, was a flop. Since Communist palates still thirsted for real Coke, the party decided to play it safe. "Comrades," announced a poster, "Coca-Cola was not invented by the Americans, but by the Russians...