Word: coca
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Dates: during 1930-1939
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Atlanta also has the fabulous Candlers (Coca-Cola); the Grays, who last week sold the venerable Journal (see p. 35); James H. Nunnally (candy) and Steve Lynch, who took fortunes out of Florida's real-estate boom; John K. Ottley and Thomas K. Glenn (banking); Southern Railway's Vice President Robert Baker ("Bob") Pegram 3rd, who is the city's No. 1 railroader. These and their kind once would have lived on Peachtree Street (where dogwood blooms in the spring, but there are no peach trees). Now most of the rich live in lush Druid Hills...
Kendall left Cambridge for good at the end of his second year and went to work for the Coca Cola Company. As a Sophomore, he led Coach Hal Ulen's Crimson mormen high among the ranks of the nation's great tank squads by personally annexing National Intercollegiate titles in the 220 and 440 yard events...
Meantime Pepsi-Cola had become the No. 2 cola drink of the U. S. (next to Coca-Cola). For the first six months of 1939 Pepsi-Cola had turned a net profit of $2,500,000, an increase of 76% over its booming 1938 figures. Last week President Mack ventured to say that for the first eight months of this year net profits would pass record 1938 (when the net was $3,240,000). Still selling far below big Coca's bottle volume (the trade's best guess: 18-25% of it), Pepsi-Cola's twelve-ounce...
...take some of the profit out of Pepsi-Cola by boosting the price of sugar (considerably more of it goes into its double-sized bottle than into a bottle of Coca-Cola). But it will have to be a long war. Last month, with a year's supply on hand or under contract, Pepsi-Cola extended its war hedge, contracted for a full three-year supply. Meanwhile, there has been no indication that Loft's restaurant chain has ceased to lose money. But, with Loft stock selling as high as 16 5/8 even in last week...
...supper will be served from 11:30 to 1 o'clock, with plenty of Coca Cola and other beverages available at all times. The Committee feels that though food is abundant, its appeal is slight beside that of Ellington's music...