Word: cnn
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Eager to solidify his position against a host of potential competitors, including the networks, Turner revved up his competitive pace in January with CNN2. The programs use the same raw material as CNN but reshape it into a 24-hr, hard-news "headline service," similar to network news shows or all-news radio. In contrast to CNN, which is structured for extended viewing, CNN2 is meant to provide a quick catch-up on the news whenever the audience tunes in. The service is supplied via satellite to cable systems that are wired into 1.5 million homes, and to some...
...Reuven Frank: "The late-night and early broadcasts are partly a result of competitive pressure from Turner, and partly a reflection of the fact that CNN has established that there is an audience...
Financially, CNN is a lot less steady...
Although Turner acknowledges he lost an estimated $2 million a month in the early stages, he contends that CNN was nearly in the black within 18 months of startup. But the costs of CNN2 and a big new promotional campaign, everyone agrees, have pushed the project back into the red: losses for CNN averaged $1.1 million a month despite monthly revenues of $3.4 million during the first six months of 1982, and CNN2's monthly losses were about $800,000 more. With the lagging U.S. economy damping down advertising revenues, Turner has abandoned his projection that CNN can make...
Units of ABC and Westinghouse Group W, the country's largest non-network station group, have joined to offer their own 24-hour cable news headline service, Satellite News Channels, which started airing June 21. To date, however, SNC is less varied and ambitious than CNN. It offers three 18-min. newscasts an hour, plus 'quick regional news bulletins. SNC, like CNN2, is intended for brief sampling rather than the extended viewing sought by CNN; the new service is explicitly patterned after similarly repetitive all-news radio stations. SNC's ABC footage is limited to stories that...