Word: cnn
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...started Independent Network News, using a satellite to bounce a daily prime-time national news show to local stations across the country. Says INN News Director John Corporon: "The bird has changed all the rules so that the independents can play in the game." Indeed, industry experts say that CNN and, to a lesser extent, INN, are largely responsible for the unprecedented 4% decline in Big Three news audiences during the past year...
Despite the extraordinary care taken to ensure accuracy, mistakes were made, though none of the Brady magnitude. Ted Turner's scrappy Atlanta-based Cable News Network beat its broad-shouldered network competition with the first satellite video feed from Rome, but made several errors. More than once, CNN spoke of the Pope in the past tense, and later stated - along with CBS - that the operation had taken only 30 min. ABC Correspondent Bill Blakemore reported at 12:36 (E.D.T.) that the alleged assassin was an Arab. A CBS medical expert, using a text book illustration to explain the Pope...
...Many of CNN's 60 on-camera people were plucked from local stations and are younger and less experienced than their network rivals. CNN President Reese Schonfeld does not expect to scoop NBC, CBS and ABC regularly. "We'll just bring the news to you faster," he says. "We have time to play it and they don't." Though the revolving set in CNN's Atlanta studio was designed by Ron Baldwin, who has done sets for the nets, Turner's news will not be as slickly produced or as visually elaborate as the network...
Many journalists liken CNN to all-news radio minus traffic reports and other local features. The absence of these time-consuming staples could be a problem. Says NBC Washington Bureau Chief Sid Davis: "They are launching a monster that has a tremendous appetite. They've got to produce an awful lot of material to keep that thing functioning...
After its first year, if projections hold true, most of CNN'S revenues will be generated through advertising, a relatively new idea in cable TV that Turner pioneered at WTBS, his Atlanta-based "superstation." WTBS beams sports and entertainment programs via satellite to cable systems around the country. Systems that subscribe to his new service will pay only 200 per household per month (150 if they already carry WTBS). He has signed up 17 advertisers so far, with the biggest commitment ($25 million over ten years) from Bristol-Myers Co. CNN should break even when it has 8 million...