Word: cleansers
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Stouthearted TV viewers have watched 1) alleged stomach acid rot a pocket handkerchiei, 2) elderly couples kissing while an announcement reassured the lovers that a special cleanser would keep their dentures pure, 3) corns the size of pumpkins pried out of plaster toes that could belong to the Colossus of Rhodes, 4) alleged liver bile dissolving a dreadful accumulation of fatty particles. Many a broadcaster is beginning to worry about such tasteless commercials...
...base next spring. American Gilsonite licked the problem of making gasoline in quantity from rock, built a $14 million plant for commercial production. Science could even give humdrum old materials an exciting new lease on life. For years U.S. Borax & Chemical Co. mined borax for use as a household cleanser. Today Boron is a new wonder element, used in everything from drugs to super-powered rocket fuels...
Tablet Toothbrush. A tablet-form tooth cleanser called Twigger will be marketed nationally by Dallas' Lanpar Co. drug house. An effervescent tablet that can be chewed and dissolved in the mouth, Twigger was devised by Dr. D. Gale Collins, a Santa Fe dentist. Price of a box of 90 Twiggers...
...quarter-mile-wide, 137-ft.-deep crater in the desert floor. In the past year huge machines had scraped off 7,000,000 tons of earth to expose this mineral prize: the world's largest known deposit of borax. To the housewife, borax is merely a household cleanser, 'but to industry it is the chief source of boron, a new wonder element and Jack-of-all-trades that can be used in everything from drugs and plastics to the super-powered rocket fuels of the future...
...Made of alcohol sulphates and sodium phosphate. Though "detergent" actually means any type of cleanser, including soap, in popular usage it now means one based on chemicals instead of natural fats or oils. -To promote its Dial' soap, Armour & Co. last week announced a contest with a producing oil well as first prize. -But not out of ownership. Cincinnati Philanthropist Cecil H. Gamble, 69, grandson of Founder James, is currently a P. & G. director and one of the biggest single stockholders. No Procters are connected with P. & G. today...