Word: cleansers
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...Smurtz, is a character from a play by Leland Moss, based, as they say in the movies, on an idea by Boris Vian. While Hamlin agonizes, Shuman methodically constructs an altar to the America of puerile plastics and persuasive packaging, raising a miniature tower of cereal boxes and cleanser cans. The Smurtz Vian wrote was a sort of ambulatory picture of Dorian Grey, a silent and spongy presence who absorbed power from the gratuitous violence continually inflicted on him, an embodiment of the unrecognized depths of violence latent in a comically arch-typical family group. The Smurtz of Mr. Moss...
Misspent Youth. To their amusement, only Pennsylvania could recall the famous 1946 Ajax song ("Use Ajax, bumm, bumm, the foaming cleanser . . . "). To the question, "What flavor ice cream did Harpo Marx sell in A Day at the Races", the judges ruled out Princeton's "tutti-frutti" for Yale's more colorful and accurate "tootsi-frootsi...
...sales until a new product gets to the point, as a P. & G. executive puts it, where "it brings home the duck to dinner." The success of this formula makes P. & G. confident that the unfamiliar products it is test-marketing today-Velvet Skin soap, Top Job liquid cleanser and The Max blue detergent tablet-will also become household words tomorrow, thanks to the power of advertising...
...skin. We don't sell them powder puffs, of course. We sell a special soap cream with sea salt grains. One night, there was a knock on my door. It was a man who said, 'My wife and I have separated. I used to use her pore cleanser. Now my skin is breaking out again...
Rivals are so quick to follow in the wake of any successful product that smaller, weaker originators are frequently swamped. In industry, this is now known as the Lestoil syndrome because of the experience of Lestoil Products of Holyoke, Mass. Lestoil scored a hit with its liquid household cleanser and gleefully watched sales climb to $25 million. Then Lever Brothers followed with Handy Andy, Procter & Gamble with Mr. Clean; recently Colgate weighed in with liquid Ajax. Lestoil's sales have fallen to $16 million, and the company has had to stop paying dividends...