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...advertising revenue from $300,000 to $1,150,000. All he lacked to be a huge success were the lucrative cosmetic, baby-food and home appliance ads, which instead of flocking to Farm Journal remained with The Farmer's Wife of St. Paul (circ. 1,170,000), only magazine written exclusively for farm women...
Young Robert Lane Anderson, who took over the Marion, Va. Democrat (circ. 1,400) and the Republican Smyth County News (circ. 1,600, both printed in the same plant) from his father, Novelist Sherwood Anderson, in 1932. An able graduate of several big city newsrooms, Publisher Anderson repeatedly urges his cattle-raising readers to go in for purebred stock and baits the power company for lower electric rates. He has lately installed a one-man photographic and engraving department that feeds his papers shots of local rabbit hunters, sorority initiations, farmers' wives in town to buy perfume. Best-played...
Catherine Prehm ("Mother") Terry, 71, onetime woman compositor on the New York Journal, where she spilled hot type metal on William Randolph Hearst's dress shirt one night, now publishes the Klamath Free Press (circ. 1,050) in Bonanza, Ore., is currently campaigning to wipe out card gambling in tolerant Bonanza...
...subscribers in unfulfilled subscriptions a sum estimated at over $1,000,000. Mr. Hearst's trustees are under no obligation to saddle any of it on his profitable Good Housekeeping, may seek to peddle it around to other women's monthlies like Woman's Home Companion (circ. 3,044,000), Ladies' Home Journal (3,047,000), McCall...
Hazard No. 3, apparently the least troublesome of the lot, was the one that caused calm Secretary Hull to speak his mind more briskly than usual. In the Washington Merry-Go-Round (circ. 13,500,000) last week appeared a story to the effect that Secretary Hull and his "career boys" had been violating the neutrality law by allowing shipments of arms to Germany. Reason: The Neutrality Act prohibits arms shipments "in violation of a treaty" and the 1921 peace treaty specifically prohibits "importation into Germany of arms, munitions and war materials." That day, Columnist Drew Pearson, co-author...