Word: circe
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...News has been so good to us," says Publisher Alicia. Meantime well-edited Newsday, claiming only 2,000 less circulation than its 20-year-old Republican competitor, the Nassau Review-Star (circ. 32,000), has won the Ayer typography award, hopes soon to turn a profit...
...Physical Culture is edited by unobtrusive, 36-year-old Ernest V. Heyn, crack movie-magazine editor (Modern Screen, et al.), who went to Macfadden's Photoplay in 1937, last year merged it with Movie Mirror to make it top movie magazine (circ. : 800,000). It stresses health as the foundation of female beauty. With a print order of 275,000, alleged newsstand returns of the new Physical Culture indicated sales double those of the old muscle magazine...
...syndicate (Opera Mundi). A sort of French version of Hearst's King Features (whose representative Winkler was for years), Opera Mundi differed from U.S. syndicates in two respects: It also acted as a literary agency and publisher of magazines. It had the largest women's magazine (Confidences: circ. approximately 1,000,000), three children's magazines, including a Mickey Mouse weekly with a circulation of over 400,000; Prèsse-Publicité, sort of a French combination of Editor & Publisher and Printer's Ink. Reason for these successes, says Winkler, was his adoption...
...keep ahead of her only serious rival, The Grade Teacher (circ. 120,000), Editor Owen constantly trots around to schools, conferences, teachers' conventions. At the National Education Association convention in Boston last month, Miss Owen armed herself with a cake knife and a huge cake celebrating the Instructor's soth birthday, passed out slices...
President of the new company is Capital Publisher Arthur Capper, Kansas' antique U.S. Senator, president of the world's biggest farm press (monthly distribution: 9,000,000 copies). Vice president is State Journal Publisher Oscar Stauffer, owner of an eight-paper Western newspaper chain (circ. 76,000), who bought the Journal in 1940 for $600,000, revived it from a shaky 17,000 circulation to 24,000 in a year...