Word: chlorofluorocarbon
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Dates: during 2000-2009
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...what it calls the "six sins of greenwashing"--six simple signs that should tip off consumers to a company that is more interested in selling the earth than saving it. One is the sin of irrelevance, in which, for example, a product trumpets the fact that it is "chlorofluorocarbon free"--even though those ozone-destroying chemicals have been banned for years, meaning the company is asking for applause for just following the law. Another is the sin of the hidden trade-off--the paper towels that come from a sustainably harvested forest but are then shipped to global markets aboard...
...that threatened to make Gore look unlikable. So Gore started with a gambit his daughter Karenna thought of: "I'd like to start by offering you a deal, Jack. If you won't use any football stories, I won't tell any of my warm and humorous stories about chlorofluorocarbon abatement." In one stroke, Gore got in a semi-funny self-deprecating wonk joke and got Kemp off his game. Gore spends the rest of the debate picking at differences between Kemp and Dole (watch for this one from George W. Tuesday), unprepared Kemp wilts...
...Gore says, beaming. Indeed, at 22, in a room full of White House advisers, Karenna came up with the best line for Gore in his debate against Jack Kemp: "If you won't use any football stories," Gore said, "I won't tell any warm and humorous stories about chlorofluorocarbon abatement." This time around, she has helped develop lines like "The presidency is not an academic exercise," which Gore used to nail Bill Bradley in the primaries. She tweaks Gore's speeches and debate answers, always pushing him to speak plainly and with heart. One of her key contributions, says...