Word: greenwashing
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...went ballistic," Case says. "I assumed the researchers had butchered the study." He had his team redo the survey, but the results came back the same. "It just shows we're awash in greenwash...
...solar panels on TV, you will be: the new fall season is likely to feature a flood of green advertising. It's gotten so bad that the Federal Trade Commission (FTC) has been holding hearings over the past year to define the difference between genuine environmental claims and empty greenwash. It's not easy--and environmental advocates worry that truly green companies could get lost in all the clamor...
...public transit sector, jobs in green building, jobs in energy efficiency - even traditional, blue-collar manufacturing jobs, provided what you're making is more or less green. (Building an SUV? Blue-collar. Building a hybrid? Green-collar.) The category can get a little messy. "You don't want to greenwash," says Angelides. "You don't want to call something a green-collar job that doesn't have the wages or background to support...
...time to point the finger at BP and call its environmentally conscious image campaign a greenwash? If nothing else, the company?s mishaps or missteps suggest that its activities merit more scrutiny from consumers and regulators alike. While hard to quantify, BP may well be reaping untold sales as a result of its green image, as consumers choose its gas over Exxon?s, whose image is still tainted by the Valdez disaster...
Cynics might call it a "greenwash," a bid to deflect attention from Wal-Mart's controversial labor and health-insurance practices. But it's not just window dressing, because Wal-Mart sees profit in going green. "We are not being altruistic," says Scott. "This is a business philosophy, not a social philosophy." Some top environmentalists seem convinced he's serious, including Amory Lovins, head of the Rocky Mountain Institute, who is a paid adviser. "We don't go where we don't think there's a genuine interest in change," says Lovins...