Word: buzzes
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...persuaded Time Inc.'s conservative board to burn another $7.5 million for a slot on the very first communications satellite so that HBO could be broadcast nationwide. "What do cable guys know about the space business?" skeptics on the board asked Levin. To them, space meant NASA: engineers with buzz cuts, white short-sleeved shirts and clip-on ties. How did this guy with the disco moustache and the Shaft-era hairdo plan on paying off a satellite? "Somewhere in the Time archives there is probably a memo from [the chairman] saying, 'Who is this guy in the double-knit...
...result of her efforts, on newsstands this week, has created enough buzz to spike ad pages 70% compared with the same time last year. But rather than dwell on her innovations, the media have tended to focus on the more irresistible and dramatically convenient story line that pits Betts against her former boss Anna Wintour, Vogue's formidable editor in chief...
...success in Hollywood can be fickle, so Swank has hired a team to help her climb through the window of opportunity that Boys has opened. A publicist (cost: around $2,500 a month) was brought in to build Oscar buzz. A new stylist (paid per event) is helping her glam up. "It's so weird. I get calls from designers: 'We'll send a look book. Just tell us what you want,'" says Swank, whose current taste for Valentino should avert barbs from E! channel fashionista Joan Rivers. And the agent who negotiated the deal for Boys...
From a cell phone with a built-in TV to a classic bit of trade-showmanship by Apple's Steve Jobs, tech buffs had plenty to buzz about last week. At Macworld Expo in San Francisco, a long-overdue Mac operating system drew only polite applause and new PowerBooks rumored to be ready never debuted, but Jobs brought loyalists to their feet with an offhand remark that he will drop "interim" from his title and be the permanent iCEO (i for Internet). Meanwhile, at the Consumer Electronics Show in Las Vegas, the throngs seemed almost as mesmerized by the cafeteria...
JAMES GANDOLFINI Sopranos buzz reaches climax with movie-style premiere. Can Prozac paisan live up to hype...