Word: buildup
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Critics would probably wonder whether the longest, lushest buildup in cinema history was worth it. Jane, who has privately professed a preference for interior decorating and home life (with her husband, pro football star Bob Waterfield), might at long last be allowed to try them...
Next week: Dame May Whitty playing the washboard in Spike Jones's orchestra. After a suitable buildup, the famed stage-&-screen dowager with the impeccable enunciation will address the mike in a slightly Yiddish accent: "You were expecting maybe Mrs. Nussbaum...
Seattleites queued up at newsstands to snatch out-of-town papers. Even the shop ping newspapers-which added a stickful of world news-were read. A rally for General Wainwright flopped for lack of buildup. Broadcasters expanded their news staffs, put classified ads on the air, free. But, as in St. Louis (TIME, Aug. 27), the disturbing fact was that most people seemed to get along without papers...
Connoisseurs of the art of public relations guessed that it would be well attended, that Hazel Scott's Washington concert would also have a good house. The buildup had been mighty good...
...such ballads, more people than Barney were singing the praises of 18-year-old Susie Reed. Hollywood made its first bid for the little (5 ft. 3½ in.) balladeer and was refused: Barney, who is also her manager, shrewdly figures that after a few months' more buildup, Hollywood will be willing to pay more...