Word: buildup
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Dates: during 1934-1934
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Confronted with such a buildup, the Chambermen, smart for once, decided not only to play Roosevelt ball but also to assume leadership of the whole co-operative drive. It resolved that "utterances by the President encourage the belief...that he is receptive of suggestions for promotion of the common welfare." It pledged "fullest co-operation." It appointed a Recovery committee headed by none other than Silas Hardy Strawn, Chamber president under Herbert Hoover and die-hard New Deal critic. Within two days, the U. S. Chamber of Commerce, still pinching itself incredulously, found itself the leader of the whole current...
...like Warner Baxter, Madge Evans and James Dunn, who appeared in the same picture, got from $1,000 to $3,000. Shirley Temple's songs, smiles and capers made the picture profitable. They also marked her for that Hollywood rarity, a natural overnight star who needed no press buildup...