Word: buildup
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...fight for the heavyweight championship was just a week away. The accident of war had given it the longest, (five year) buildup in history and canny Promoter Mike Jacobs, who generally knows what the traffic will bear, had scaled ringside seats at an imposing $100 apiece...
...multimillion-dollar boudoir epic looked like a bust to Darryl Zanuck, who decided to throw it all away and try again, later. Blonde little Peggy Cummins, British actress who had been chosen to play the lead, was apparently out of a job. But she got another. After all that buildup as a Restoration pillow-fighter she was suddenly transferred to Bob, Son of Battle-something wholesome about a sheep...
...Years (TIME, April 15) did so well in Manhattan's Radio City Music Hall-its third-week gross of $147,000 was second only to The Bells of St. Mary's in Music Hall history-that Metro planned a "cultural" (special showings for church and civic leaders) buildup, Gone With the Wind type of distribution...
Contrary to United Artists' expectations, Laurence Olivier's Henry V (TIME, April 8) did so well in Boston that cautious plans for gradual release, and a long "cultural" buildup (mainly academic) were being hastily revised. The film would open in Manhattan's City Center around June 17; in other large cities as soon thereafter as possible, under Theatre Guild sponsorship. There were still only six prints in the U.S., and U.A. still named no date for general release...
G.I.s in Paris brought back news of Trenet. Others heard of him in Erich Maria Remarque's Arch of Triumph (TIME, Jan. 28), whose hero listened to Trenet on a taxicab radio. The advance buildup was so good that Trenet was signed by the Embassy Club for what amounts to about $6,500 a week. He is a bachelor...