Word: budgeting
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...quarterback Donovan McNabb headlined public-service ads, and volunteers set up booths at public events. In the program's first year, up to 80% of kids polled were aware of the Verb message, and communities began sponsoring their own Verb-based activities. But that success could not survive congressional budget cuts, and the program's funding was steadily slashed. By 2007, funds were shut off altogether, and Verb was past tense...
...Manipulating markets is a luxury that governments increasingly cannot afford. The Indian government spent almost $9 billion last year on fuel subsidies, adding to the country's budget deficit. State-run gasoline retailers have been losing billions of dollars as well because they are forced to sell to consumers at prices set by New Delhi. When the three largest state-owned oil companies warned recently that they would soon run out of money to import oil, the government finally raised price caps...
...Bush Administration will dedicate more than $5 billion to research, develop and promote technologies including low-emission coal, renewables, nuclear power and vehicles powered by advanced biofuels, electricity and hydrogen. More than $40 billion in loan guarantees will help put such technologies to use. The President's 2009 budget calls for nearly $1 billion in public and private investment for the world's most ambitious program to demonstrate nearly emission-free power from coal. Last year's energy-bill mandates include billions of dollars of private investment to improve efficiency of vehicles, lighting and appliances and call for replacing...
...with Beijing 2008, the sports system has gone into overdrive. After 2001, the annual budget for the Sports Ministry increased to $714 million, from $428 million the year before. "With the Olympics in Beijing, we want to make sure we do very well," says Hao Qiang, head of the Sports Ministry's competition-and-training department. "Otherwise, the public will be very disappointed that we did not display proper national spirit." It's a pricey endeavor: each of China's gold medals will cost the state upwards of $7 million, according to Bao Mingxiao, director of the Sports Ministry...
...snack food Pirate's Booty, she admitted, might be another story.) But not everyone is so fortunate, like a patient who visits soon after, an 11-year-old African-American girl. Her father works days, and her mother works nights; trying to find the time and budget to search out and prepare healthier food was clearly going to be harder for this family. "It's not impossible, but it's absolutely tougher for the family from the inner city where the parents are working two jobs," says Ludwig. "These are the trenches in the war against obesity...