Word: bros
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...With Pepsodent. Pepsodent's rise was closely watched by Lever Bros. In 1944 Lever Bros, decided to buy, paying out $15,000,000 for Pepsodent. Along with it they got Chuck Luckman. He got $1,500,000 (after taxes) for his stock...
...then things were further complicated in 1927, after the empire collided with Europe's powerful trust, the Margarine Union. The collision evolved into a merger. Out of the merger came two new companies, Lever Bros. & Unilever Ltd., with headquarters in London, and Lever Bros. & Unilever N.V.,* with headquarters in Rotterdam. "Limited" controls subsidiaries within the British Empire, "N.V." those outside-including...
...make matters worse, World War II forced N.V. to reshuffle its holdings to keep them out of Nazi control. So U.S. Lever Bros, is now supposedly responsible, not directly to Unilever N.V. in Rotterdam, but to the Overseas Holdings Co. in Durban, South Africa. All told, there are four layers of subsidiaries between Cambridge and Rotterdam...
...board. A onetime Rugby player, he came to Lever at 18, has climbed to the top chiefly because of his rare organizational talent which has kept the empire running with a maximum of dispatch, a minimum of confusion. When Chairman Heyworth has some important business with U.S. Lever Bros., he does not follow the tortuous way to Cambridge via South Africa. Instead, he simply picks up the phone, calls Chuck Luckman long distance...
Growing Boys. Yet the mumbo-jumbo of subsidiaries came in handy during the war. Profits (e.g., from U.S. Lever Bros., estimated at $14,000,000 in 1945), which should have gone to Rotterdam and might have fallen into the hands of the Nazis, were simply stopped along...