Word: bros
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Film Switch. Warner Bros. Pictures, Inc. entered the newsreel field by purchasing RKO-Pathe, Inc. for a reported $3,000,000 plus...
Soap Down. Soap manufacturers, who cut wholesale prices 10% only two months ago, announced new reductions. Procter & Gamble Co.'s cut averaged 5%, Colgate-Palmolive-Peet Co.'s 8%, Lever Bros. Co.'s 5%. Reason: declines in prices of oils and fats...
...deadly, premeditated dullness of financial ads last week brought scornful shouts from two premeditating wits. In an address before the New York Financial Advertisers Association, Bernice Fitz-Gibbon, ad boss of Gimbel Bros., snapped that it was time banks stopped such "pious pronouncements" as these: "a great institution founded on the cornerstone of service and courtesy"; "the challenge of a new era demands the ultimate in achievement." Said she: "One bank says 'You are invited to use the name of this bank on your checks. It is a symbol of strength and security.' What a lot of malarkey...
...Manhattan, where elephants rather than robins mark the arrival of spring, Madison Square Garden was again playing host last week to the Ringling Bros, and Barnum & Bailey circus. This year there were no Stravinsky or Deems Taylor scores, no Balanchine ballets, no suggestion that the circus is a Fine Art. There was no need for the new wrinkles of the war years: there was once again an abundance of new blood. Forty acts-virtually everything but the animals and clowns-were labeled "First Time in America...
...onetime editor (Harper's Bazaar), turn-of-the-century sobsister whose New York World stories on the Lizzie Borden hatchet-murder trial were the sensation of the day; in Manhattan. Close friend of Henry James, Mark Twain, she "discovered" Sinclair Lewis, bought his first novel (for Harper & Bros.), edited him with a heavy blue pencil...