Word: brookses
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It had been years since a Brooks executive had looked at the old catalogs, swatches, advertisements and letters kept in the archives. Modern fashion, it seemed, demanded modern notions. Yet in that repository of the old and classic, Del Vecchio first saw a clear vision of his new company's...
Del Vecchio, 50, a soft-spoken Italian, has been working ever since to prove that not only does that dress-for-dinner lifestyle still exist, but selling clothes to match it is profitable. During the 1990s, as part of the British retailer Marks & Spencer, Brooks Brothers embraced the business-casual...
It was in the '70s that Del Vecchio first got to know Brooks. Growing up near Cortina, he worked summers in the tool department of his father's eyeglass factory?a business that eventually grew into the market-leading Luxottica Group and made the family one of the richest in...
When Del Vecchio came to New York City to head Luxottica's U.S. distribution arm in 1982, he became a frequent customer. In 1992 he persuaded Marks & Spencer to give Luxottica the license for Brooks-branded eyewear. But it wasn't until 1995, when Luxottica bought the parent company of...
When Marks & Spencer put Brooks Brothers up for sale in early 2001, Del Vecchio pounced, eventually netting the company for $225 million. Out went the fused sports coats, denim pants and two-ply made-in-Mexico sweaters. In came the $2,000 suits, Loro Piana cashmeres and alligator-skin handbags...