Word: brookses
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Despite skepticism over the practicality of having 20,000 owner/managers arguing over team formations, the project is groundbreaking for sports fan-club collaboration, and pioneering as an experiment in democracy. "It's a completely unique opportunity to get as close as you can to the game without actually being a...
During Del Vecchio's tenure, women's wear overall has gone from 12% to 20% of Brooks sales, a real spike at a store that for most of its 189 years downplayed the fact that women wore its clothes. These days Brooks is paying much more attention. Take, for example...
The company is also actively courting younger, more fashion-savvy customers. Slimmer, more stylish suits have been introduced alongside the classically American, rounded-shoulder versions, and last fall Del Vecchio signed cutting-edge designer Thom Browne to create 50 pieces a season. That doesn't mean, though, that Browne will...
Yet for all the history that Brooks likes to wave around, there is one chapter it prefers to ignore: the demise of corporate sibling Casual Corner. After early success at reviving the chain, Del Vecchio lost control of the enterprise, which he wound up selling to a liquidator in 2005...
That same bifurcation, he says, is helping power Brooks Brothers as it lurches up the fashion food chain. Brooks brought in about $800 million in sales last year, compared with $661 million during its last full year under Marks & Spencer. As a private owner, Del Vecchio chooses not to disclose...