Word: brookses
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At Luxottica, Del Vecchio spent years in distribution, and with Casual Corner he refined his understanding of supply-chain management. Those strengths were on full display at Brooks as the hands-on Del Vecchio personally met with each of the company's suppliers. Some he had to woo back, like...
All the while, Del Vecchio kept returning to the company's history. When Brooks was on the verge of getting kicked out of the tony Americana Manhasset mall on Long Island, N.Y., he spent an entire day talking to the owners about the firm's heritage and convinced them that...
But the big question is whether the "Brooks look" can thrive in an age in which Ivy Leaguers wear sweats to class and celebrities make headlines for going pantyless. "Restrained elegance is not exactly fashionable these days," says Kurt Barnard, president of Barnard's Retail Forecasting Group. Consider that nearly...
So it's probably not a bad idea that Del Vecchio is finding growth in new places?like abroad. Brooks has had stores in Japan for years but now is breaking into new markets, from Paris to Seoul to Santiago to London. "We want to grow in a healthy way...
Back home, plenty continues to change as well. In May, Brooks started rolling out stand-alone Country Club stores to play up the polos, shorts and tennis skirts in its popular sportswear collection. The new concept also speaks to another trend: nearly half of each Country Club store is devoted...