Word: brandsness
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> The returning perennial was Rudy Vallée, who quit the air last September with the unique distinction of having been a top-ten favorite for nearly ten straight years (all for Standard Brands). Last fortnight Vallée returned for Sealtest dairy products with a completely revamped program, and...
For the likable O'Briens this was far from grinding penury but worse days lay ahead. Last year, with sales up 5% over 1938, net profits continued downward, wound up at 51? per share. Mrs. O'Brien's dividends were down to $135,000, 70% less than...
No group to twiddle their thumbs in such a state of affairs is Standard Brands' board of directors, in which the Morgans swing a lot of weight. To bring yeast back Standard scientists were put to work on fruit flavors for yeast, are still at it. Vice President Daniel...
But the yeast fad could not last forever. Many a yeast-eater turned to vitamin pills, easier to take and just as reassuring. Many another just quit. And Standard Brands' profits began to depend more and more on coffee, tea, gelatin, other items in its varied line, all with...
Meanwhile things were happening on the board. To it went a trouble-shooter of experience, William Grey Dunnington, who had helped push Cap Rieber to the top of Texas Corp., has for some years been attorney for Mrs. O'Brien. Promptly Mr. Dunnington was elected a member of a...