Word: brandsness
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
The American consumer, addicted for years to swearing by Camay, Camels, and Camphor, Ice, is in for a rude shock. His favorite brands may soon disappear from the market if the plans of WPB for concentrating civilian production in a few "nuclear" plants is adopted. Worried by the wastefulness of...
> Trademarked food companies did more business than ever, but on slimmer profit margins than usual. Standard Brands earned only $1,374,000-lowest in the company's history. General Foods showed $2,930,000 v. $3,016,000 last year.
Bill Hard's thesis was an old one: that one cigaret was much like another, that the magic of any one brand for its smokers was a creation of silver-penned advertising wizards who should be put in their places. To prove it, Reader's Digest hunted up...
Result of the Reader's Digest tests, as written up by Robert Littell: "The differences between brands are, practically speaking, small and no single brand is so superior to its competitors as to justify its selection on the ground that it is less harmful."
Luxuries that are near-necessities will take some beatings, but there is still no sign that most of them will disappear, or even become seriously scarce. Among the least-threatened peacetime pleasures is cinema; the paper shortage has blown up (TIME, June 1), so newspapers and magazines will continue, unless...