Word: brandsness
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When tall, young (35), Latin-looking Frank Riggio quit American Tobacco Co. in 1937 to go in business for himself, cigaretmen thought he was crazy. His father, Vincent Riggio, was a vice president of American Tobacco, a favored member of its famous bonus system. And Frank had only $2,500...
The King-size cigaret (85 mm. instead of 70) was nothing new. For over 60 years, "longs" of a wholly Turkish blend had been sold, but mostly to tired old women, Booth Tarkington and Erich von Stroheim. Frank Riggio figured that by putting an American blend in the 85 mm.s...
President Conant's arrival in England Saturday followed close on the heels of the Student Union's warning to the students of England that they were about to receive into their midst "a visitation of American imperialism." With their usual disbelief in the obvious, the H.S.U. brands the ostensible purpose...
Moving daily further from the fire brands of the Reunited Nationalists, General Hertzog first declared openly against Germany, then in November left the party flat, taking many supporters, mostly oldsters, with him. Last week those supporters formed the Afrikaner Party, to follow Hertzog's anti-German foreign policy.
Among the "chiselers" to take advantage of this frozen price situation was a midtown Manhattan shop, Quality House. Last spring, selling well under list, it was haled to court. The store's attorney was slight, fast-talking Charles W. Newmark, formerly an aide of Gangbuster Tom Dewey. He began...