Word: brandsness
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So companies are trying to find the triggers they have to pull on in order to make people feel comfortable about spending money. The best example of that was Hyundai, which said you can return your car within a year if you lose your job and get a refund. That...
Also, companies will start to talk about the past rather than the future. We're seeing that happening a lot with brands now. They're saying, "Hey, if you talk about the past, people feel safe." For instance, I went on a summer holiday, and it was a disastrous holiday...
In a related move, GM announced on Friday that 500 dealers who handle Hummer, Saab and Saturn brands would be moved outside of GM's dealer network or terminated if a buyer for those nameplates cannot be found. Also on Friday, GM began notifying 1,100 GM dealers that their...
This morning about a dozen students gathered in Queen's Head Pub to taste, enjoy, and ultimately score three coffee brands.
Though details are still unclear, the plan appears to place the individual brands under the umbrella of a kind of holding company, described in a statement by Porsche as an "integrated leading company." The merger also entails a $6.7 billion capital increase, financed by Porsche's existing shareholders, for the...