Word: brandsness
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Even with full disclosure, paid tweets carry risks for brands. If it's clear that a company is paying a Twitter user to put in a good word for them, will the message ring true - or reek of desperation? "Oh no," says Tom Aiello, spokesman for Sears Holdings Corp., Kmart...
Adding insult to injury, Chrysler finished a distant sixth place in overall sales for the month, behind even the younger South Korean brands, Hyundai and Kia, which don't report their sales figure jointly, even though they are owned by the same company. When combined, the two Korean brands sold...
Though Chinese automakers like SAIC and Chery have announced plans to produce electric cars, it is China's battery makers who have taken the first steps. BYD was already a major global battery producer, chiefly for mobile phones, when in 2003 it entered the car business by buying a defunct...
Every year, the market-research firm Millward Brown conducts a survey to determine the economic worth of the world's brands - in other words, to put a dollar value on the many corporate logos that dominate our lives. Lately the firm's results have been stuck on repeat: Google has...
GM had been under pressure from the government's auto task force to cut brands, and Pontiac, one of the brands sacrificed as GM restructured, was a big customer of the NUMMI facility. Toyota pleaded with GM to stay in the venture and offered to build other vehicles at the...