Word: brandsness
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In today's environment, any move that attracts attention might be worth it. "Overall, it seems to be a pretty smart strategy," says Pete Blackshaw, a brand strategist for Nielsen Online. "Doing it on the Web makes a world of sense. They are clearly getting some buzz, there's a...
7. Is Hyundai's ad line - You can return your car to us if you lose your job - still moving cars? Yes. The Korean brands, Hyundai and Kia, have gained market share this year at the expense of their American, Japanese and European rivals. Both Hyundai and Kia were outperforming...
The 1980s could well have been the Walkman decade. The popularity of Sony's device - and those by brands like Aiwa, Panasonic and Toshiba who followed in Sony's lead - helped the cassette tape outsell vinyl records for the first time in 1983. By 1986 the word "Walkman" had entered...
Not all eyewear manufacturers are blind to these differences. Tom Davies is the founder of London-based firm TD Tom Davies, www.tdtomdavies.com, which specializes in custom-made, fashionable face furniture. He launched his business in 2001 after spending three years designing glasses for brands including Tom Ford, Gucci and Puma...
So what's his strategy? Marchionne is likely to hew closely to the playbook he used to revive Fiat. On June 10, the day Fiat sealed the deal, he announced a thorough organizational revamp. From now on, each of the four individual brands--Chrysler, Jeep, Dodge and Mopar (which makes...