Word: brandsness
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How many companies are in the hot seat? More than half the 4,500 firms doing business with Iraq as part of the U.N.-administered oil-for-food program. Volcker's 623-page report, which alleges that Russian, French and Chinese companies made the lion's share of illegal payments...
The concept of cool hunting-tracking urban trends-dates back more than a decade, but the rules of the game are rapidly changing. Over the past three years, an explosion of blogs, podcasts, websites and newsletters has pried cool hunting from the grip of professional marketers, shifting it to the...
But much has changed since 1945, starting with our toothpastes. Today fluoride is an ingredient in most brands of dentifrice on the market. Because toothpaste is designed to be spit out, it's a more efficient way to get the decay-fighting ingredient where it is needed and nowhere else...
McDonald's spokesman Bill Whitman says the chain has been testing new oils and has had some success cutting trans fats in its chicken dishes. But it still has a long way to go. Burger King seems in no particular hurry to address the issue. Spokeswoman Lauren Hammann maintains that...
To some industry experts, Coke's innovative project may be missing the point. Diet brands, for instance, are the fastest-growing soda segment. Coke has seven low-calorie versions of its cola, ranging from Caffeine-Free Diet Coke to Diet Coke with Lime; diet drinks make up 29% of the...