Word: brandsness
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Following the trend of recent years, company proxy proposals addressing environmental policy topped the Harvard Corporation’s voting docket, according to an annual report released today. Harvard’s two-member Corporation Committee on Shareholder Responsibility (CCSR) reviewed 126 proxy proposals, voting on 96 while abstaining on...
Proponents say CSR programs present opportunities to develop new markets. After Crest, a Procter & Gamble brand, started a national dental-health program for underserved kids in 2000, it gained 15% more of the Hispanic market it had targeted. Customers may pay extra for brands that speak to their conscience. Whole...
Nestlé, with six of the top 10 brands and more than $2.2 billion in bottled-water sales, is the largest bottled-water company in the U.S., and it's at the center of a water war on several fronts. As owner of Poland Spring, which uses 500 million gallons of...
Victoria's Secret is one of dozens of major companies that print millions of catalogs on nonrecycled paper. Over the past decade, catalog production has grown 40%, and in 2004, more than 18 billion catalogs were mailed, more than 64 for each person in the U.S. In addition to Victoria...
For now, negotiations between Victoria's Secret and Forest Ethics continue. "We have been good environmental stewards, and we recognize there is more to be done," says Anthony Hebron, spokesman for Limited Brands. Forest Ethics, meanwhile, is on a roll. It is developing a Do Not Mail campaign, modeled on...