Word: branded
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Interesting? How about holy grail? Companies as diverse as Unilever and DaimlerChrysler have used neuromarketing. Viacom Brand Solutions, the commercial arm of MTV Networks, for instance, had Neurosense study how viewers digest programming and ads. It looked at nine regions of the brain that control such functions as attraction, long- and short-term memory and understanding. A counterintuitive result: commercials generated more activity in eight of those nine cortical regions than the programs did, indicating that ads register...
...states, says Griffin, the CDC realized the cases could be traced to the same subtype of E. coli, which suggested that the illnesses had a common cause - bagged spinach. After more investigation on Thursday to confirm the source, including trying to come up with the actual brand or brands responsible, the CDC decided on Thursday afternoon to issue its warning to consumers on bagged spinach. "We're still very early in this investigation," she told TIME. "New information in coming in constantly...
Harvard students, always clamoring for more choice, are now flush with options when it comes to their bathroom activities. Over the summer, all bathrooms in Kirkland, Eliot, and Dunster Houses were outfitted with brand new toilets that now include water-conserving flushing handles, or “flushometers.” The dual-flush handles—painted a bright green—can be pulled up for liquid waste, releasing only 1.1 gallons of water per flush, or they can be pulled down for solid waste, releasing 1.6 gallons of water per flush. According to Jay M. Phillips...
Apparently, someone figured out that sitting through a 700-person Ec 10 lecture didn’t cut it for personal attention, so this year’s course catalogue devotes 26 pages to 130 frosh-only classes, including 56 brand new ones. Considered a must-have by many eager first-years, the most popular of these seminars, such as Professor David H. Hubel’s “The Neurophysiology of Visual Perception,” can draw over 100 applications for one of their coveted spots. But fear not, young Skywalker. Most of the others don?...
Nokia has recently tapped into that trend to build on its brand. At its flagship store in Moscow, customers can use display phones to send images and messages and, eventually, to connect with people globally through its mobile gaming network. As more flagships open around the world, shoppers will be able to join a live gaming community by directly competing against scores posted by players at other stores. "Learn to get close to your consumer; it's going to keep you alive," says Cliff Crosbie, director of global retail and trade marketing for Nokia...