Word: branded
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...between the Teach for America and Goldman Sachs booths at the career fair. (Which makes sense, since the author of this thinly veiled roman à clef was a Harvard student and Winthrop House resident.) Like Noah, many feel the weight of the expectations that come with a name brand education...
...When the acquisition is complete, YouTube will retain its distinct brand identity, strengthening and complementing Google?s own fast-growing video business. YouTube will continue to be based in San Bruno, CA, and all YouTube employees will remain with the company. With Google?s technology, advertiser relationships and global reach, YouTube will continue to build on its success as one of the world's most popular services for video entertainment...
...sale. We're definitely looking to stay independent." Apparently $1.65 billion changed his mind. But today, after announcing the acquisition, Google CEO Eric Schmidt said YouTube would retain independence, maintaining its staff and keeping its name. "It makes perfect sense to continue YouTube as a brand and as a community and as a separate business operation of Google," Schmidt said. Hurley said he saw the deal as a way of remaining independent while taking advantage of Google's resources to accelerate his site's growth. Clearly Schmidt is counting on Hurley's brainchild to do the same for Google...
...talks, Relentless sounds more like a marketing executive than a burgeoning author. "My goal is to sell into the future," he says. "You can't just come out here and sell nothing. But more than selling now, I want to create an awareness that I have an entertaining brand." That's exactly the sort of sales-speak that makes publishers dance. While most editors claim a love for literature, they need to move the merchandise. "You're more likely to find that sort of hustler, business mentality among street-lit authors," says Monique Patterson, a senior editor at St. Martin...
...boudoir-like fittings for upmarket Spanish bathroom manufacturer Artquitect, with crystal-ceramic basins on dressing-table-like legs, laser-cut mirrors and gilt surface finishes, left the design trade press in a lather of excitement. Showtime, Hay?n's subsequent furniture collection for another Spanish design brand, BD, also gives period features a sleek pop twist. There is a gleaming lacquered sideboard that can have up to six differently shaped legs, and a canopied armchair that resembles a 21st century hansom...