Word: branded
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...compete as little as possible with the spring talent search conducted by Harlow and the spring sports. None the less, they were hailed by Barclay as a welcome opportunity to drill up-and-coming Freshman, Jayvee, and Varsity players in fundamentals, laying the groundwork for a consistently superior brand of basketball in years to come...
...last week, in the Elgin Watch factory in Elgin, ILL., a brand-new watch was dropped into a boiling bath of nitrohydrochloric acid. In a few minutes all of the watch was dissolved except the jewels -and the mainspring. It was as bright, hard and flexible as ever...
...press a cautious, "preliminary" report by Dr. Wirtschafter and the treatment's co-discoverer, Dr. Rudolph Widmann. The detail that had roused the medical profession was that the treatment seemed to be something more than a possible cure for gangrene. It also opened the door to a brand-new attack on the whole range of such blood-vessel disorders as coronary thrombosis, angina pectoris, Buerger's disease, high blood pressure...
...Santa Klaus is the Dutch name for St. Nicholas, a Fourth Century bishop of Myra in Lycia. The patron saint of Russia, and of thieves, and boys & girls, he traditionally championed the weak against the strong, the poor against the rich. In 1941 the pseudo-cultural Ossewa Brand-wag (Ox Wagon) society denounced him as "a foreign importation unsuited to the ideals of the Afrikaners." Possibly because both Santa and Smuts wear white beards and benignity, the O.B. suggested that South African Christmas gifts should be brought by one Oupa (Grandfather) Voortrekker in an ox wagon...
...well. With a long record of innocuous service in various Cabinet posts, and with the memory of his Italy-appeasing agreement with Laval in 1935 still rankling in the national breast, Hoare was denounced by many as too half-hearted and vacillating for the straight talking, firm-handed brand of diplomacy required in the Spanish mission...