Word: branded
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...Federal Government, which recently invited bids for 224 million barrels of fuel oil to heat Government buildings and hospitals, got offers of only 19 million barrels. The Army and Navy were just as short. Part of the trouble was that the big oil companies were in a furious "brand" race to capture larger portions of the civilian market. But the biggest trouble was that the U.S. is burning up 5,353,000 barrels of oil a day-and producing only 5,264,000. Even with imports, storage reserves were dropping...
...slapped his back. Just when he was beginning to enjoy prosperity, the crash came. Veteran Ben Hogan, finishing three hours later over the damp fairways, entered the locker room triumphantly. He had just scored six under par, shooting six birdies and a big wide hole in Alexander's brand-new record...
Despite the years of plugging "nationally advertised" brands, only 12% of the consumers thought that the best way to buy was to purchase a well-advertised brand. They had more confidence in the over-the-counter word of retailers. But they complained that retailers often don't know enough about the goods they sell to speak with authority...
...nearing 70, Author Sinclair can still reel off his special Lanny-brand of history and hokum at comic-strip clip. "All I have to do is turn the spigot," he once explained, "and the water flows." And, though critics and historians may not like him, Lanny has a public. In Europe-and in Russia (where Sinclair is considered a major U.S. literary figure, along with William Faulkner and Erskine Caldwell) the Lanny Budd volumes are becoming almost as well known as Author Sinclair's The Jungle or The Brass Check. Several of the Lanny series have already been published...
Painter Maurice Sterne at 69 was feeling "rather like a debutante." His first show in 14 years, which opened in a Manhattan gallery last week, introduced a brand-new Sterne to the public. It was not at all the kind of thing that had made Maurice Sterne one of the most respected-and highest paid-artists...