Word: boost
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...convinced that EDC will be ratified . . . Indo-China and Geneva have impressed the Frenchmen, showing them that general insecurity is insecurity for France also. The Geneva Conference shows how dangerous Communists are . . . Every delay in EDC ratification strengthens Communists . . . "Adenauer got a last-minute boost from Churchill and Eisenhower in Washington...
...expanding by about $9 billion money available for loans, since banks on the average are required to keep $1 on deposit with the Federal Reserve for each $6 of their own demand deposits. The Administration hopes that by making credit easier, it will not only give the economy a boost but make money available for the seasonal increase in business borrowings...
...British bikes. The hungriest customer is the U.S. Before the war, Britain shipped only 4,000 bikes a year to the U.S. This year imports rose to 110,000 during the first four months (usually the slow season). This was too much success for U.S. bikemakers, who demanded a boost in the tariff...
...DEBT TROUBLES have the Treasury Department working overtime on ways to boost the $275 billion ceiling without running into an election-year fight with Congress. One solution would be to allow the Treasury to exceed the ceiling temporarily, providing the year-end debt is within the limit; another would be to change U.S. bookkeeping so that the $40 billion outstanding in non-marketable "special issues"-such as the social-security fund-would not be counted a part of the debt...
...Says President Willard Rockwell: "A company tied to one industry, or operating in one plant, is too vulnerable. One soft market, one bad fire, one strike, and profits are suspended, people are laid off, dividends stop. At the worst the company is out of business." Diversification also got a boost from the war-baby industries; they were forced by the loss of defense orders to find new products, or go broke. In general diversification is along two broad lines. A company may start making new products closely related to the old (e.g., Kelvinator added washing machines to its appliance line...