Word: boost
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American shows a small profit, has gained a bit in advertising. The big trouble spot is still Collier's. In June, advertising linage dropped 16% below June 1953, though the revenue loss was cut to 5.3% by a rate boost. The one bright spot is the fact that Collier's circulation is climbing. Smith has just announced another rate increase for next year based on a guaranteed circulation of 3,700,000 (v. 3,500,000 now), hopes that Collier's will hit the 4,000,000 mark...
NORTHWEST LUMBER STRIKE of 100,000 A.F.L. and C.I.O. woodworkers, the first time both unions have gone out together, will boost national lumber prices if it keeps on much longer. In two weeks West Coast lumber prices have gone up 20% (up to $20 per 1,000 board...
...price rise in 14 years is no more than the general increase in prices. What they neglect to say is that the price they quote in ads is the stripped-down one. On some low-priced models, extra equipment can run up to $746. a 300% price boost over 1940. So far, automakers have shown no signs of cutting factory prices. Even if the Big Three could stand cuts, they argue that the others probably could not, might be forced out of business...
Spurred on by such complaints, the U.S. Tariff Commission announced last week that it would investigate charges that imports are hurting the American industry. (Two years ago a tariff boost was denied.) The British, say U.S. competitors, can produce bicycles and land them in the U.S. for less than the cost of U.S. manufacture. This is partly because of lower wage rates (about 58? an hour, v. about $1.80 in the U.S.). But it is also because the British, who invented the foot-pedaled bicycle, have adopted the U.S. invention of mass production. Britons can make bikes cheaper because their...
...Fancy. The fad for British bikes got a big boost from...