Word: boost
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...would have been forced to shut down. But World War II kept the demand climbing, and every plant hummed with war orders. At war's end the pent-up demand from abroad brought a new flood of orders, and the Korean war also gave it a short-lived boost. Thus, for more than a decade, the demand for textiles has been artificially high...
Thus did Outboard, Marine & Mfg. Co., the General Motors of the outboard motor industry, unveil its 1955 lines of silent 3-h.p. to 25-h.p. Evinrude motors. With them-plus a similarly silenced line of Johnson outboards-Outboard, Marine's President Joseph G. Rayniak hopes to boost next year's sales 20% over 1954's record $70 million volume. He thinks that by attacking noise he is going after the outboard motor industry's No. 1 enemy...
...management shake-up a year and a half ago (TIME, Feb. 9, 1953). Under Rayniak, 64, who started as a toolmaker, the company spent some $2,000,000 in research on sound.* With its silent motors, Outboard, Marine, which now has about half of the market, expects to help boost the number of outboards in use in the U.S. from 4,000,000 to 15,000,000 in ten years...
...Boost Predicted...
...boost had been predicted as a possibility for the '54 spring term by Administrative Vice-President Edward R. Reynolds '15 but tighter budgeting held it off until now. The rate had last been raised fifty cents in 1951 but was dropped back to $14.00 in 1953 because of a decrease in food prices and student cooperation in limiting extra portions of milk and fruit juice...