Word: boost
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...newspaper (total circ. 15 million) to take his TV Key. Among other subscribers: the Chicago Tribune, Philadelphia Bulletin, Baltimore Sun, Los Angeles Herald & Express, Detroit Times, New York Journal-American. A survey of viewers in Kansas City, where TV Key runs in the Star, estimated recently that a Scheuer boost could fatten a show's Trendex rating by as much as nine points...
...fish the country's lakes, streams and seacoasts; last year they spent nearly $800 million for equipment, including 11 million rods and 8 million reels, plus more than $1 billion in other costs. One of every four men is an angler, one of every eleven women. The big boost that has made sport fishing big time, say the Nags Head "professors," is a threefold improvement in tackle...
...President's remarks gave an enormous boost to some of his advisers who believe that the U.S. should join in Red China trade. Leader of the pro-trade forces is Chicago Industrialist Clarence Randall, chairman of the Council on Foreign Economic Policy. Among his most potent arguments, as Ike summarized it at his press conference: "Trade in itself is the greatest weapon in the hands of a diplomat." Ike's chief economic adviser, Gabriel Hauge, sympathizes with the Randall view. There are also followers of this line of reasoning within the State Department itself; e.g., Under Secretary...
...FARE CUT on North Atlantic is being pushed by CAB. Board turned down request by the International Air Transport Association to boost ticket prices by 5%, urged a drop in rates, which are now 70% above U.S. domestic air fares...
TRUCK DEAL will turn over Reo Motors Inc., owned by Detroit's Bonn Aluminum & Brass Corp. (1956 sales: $51.6 million), to White Motor Co. (sales: $207.4 million), boost White's share of heavy-duty truck market from...