Word: boost
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Martinis & Stardust. To combat the downward trend, many U.S. lodges are hopefully evolving into family-style social clubs, adding TV, air conditioning, bowling alleys, restaurants. Says an Atlanta Eagle: "Our best weapons are bingo, dancing, and a good bar." In San Mateo, Calif., the Elks boosted attendance from 40% to 70% of enrolled membership by installing a swimming pool. In bone-dry Princeton, Ky. (pop. 5,388), one lodge makes its slot machines and beer parlor a drawing card. The Knights of Columbus' San Salvador Council No. 1 in New Haven, Conn, holds "National Nights," when it serves...
...Businessmen feel that business will remain good: the majority of 205 industrial concerns polled by the National Industrial Conference Board look for larger dollar value of new orders and higher dollar sales this fall than last, also anticipate higher profits before taxes. Four out of every ten intend to boost their capital expenditures this fall...
...still has the problem of France's inflation-tilted economy. Since his domestic austerity program calls for ending costly commodity subsidies, many prices-starting with the price of bread-are headed up. Steelmakers have announced plans to raise prices 4.5%, government employees are pressing for a 10% pay boost. Taking to the radio, Economist Gaillard called for more civic spirit and warned that "if labor and management insist" on such demands, "they will be defeating all our efforts. Our defeat will be theirs...
...businessmen, worried about soft spots in the economy, the nation's bankers last week gave solid reassurance of the continued strength of the boom. The demand for credit for expansion of all kinds is still so great-and money so tight-that Manhattan's Bankers Trust Co. boosted its prime rate for loans from 4% to 4½%. Banks around the country soon followed. Two days later the Federal Reserve Board approved a boost in the discount rate by four of its twelve district banks from 3% to 3½%. The new Fed rates, highest since 1933, were...
Priced at $169.95, modest enough to tickle the fancy of the 6,000,000 U.S. families who take home movies and tempt the pocketbooks of the 43 million others still outside the market, the new camera is counted on to help boost Bell & Howell's sales volume from $45.6 million in 1956 to more than $50 million in 1957. By week's end even that prediction looked conservative. In the rush to buy the new camera, many of Bell & Howell's 8,000 dealers were sold out the very first day. The Chicago home office went...