Word: billboards
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...that the best is yet to come, and point to his great strength: he's popular. With approval ratings consistently in the mid-60s, Tsang does not lack for support. "He's pretty good," says Johnny Lau, 35, an advertising worker taking a cigarette break beneath a campaign billboard for Alan Leong. In Mongkok, on the Kowloon side of Hong Kong harbor-and one of the most densely populated tracts of land on the planet-Rex Lau, 37, who is working in a bicycle-repair shop, echoes the sentiment. "Donald Tsang is doing okay," he allows. But then he adds...
...Tour? - which roughly translates as "Whose round is it?" although the driver insists it means "Who am I having sex with next?" There are also several ads for premier banking services, a weather-beaten, 1970s-era hotel offering rooms at $600 a night and a billboard hawking a new model Peugeot ($40,000) behind the slogan: "Don't think about it. Just...
...Villepin wasn't too happy when his 20-year-old daughter Marie packed in her college studies to become a model. Luckily for Mlle Steiss (the pseudonym Villepin uses to conceal her political pedigree), the gamble soon paid off. She is the new face of Givenchy perfume and her billboard campaign hits the U.S. in April. And she's not the only prime ministerial offspring to choose a more glamorous route to success than politics...
...also possible that NASCAR'S gourmet makeover could be turning off once-loyal fans. NASCAR observers like Mark Yost, author of The 200 MPH Billboard: The Inside Story of How Big Money Changed NASCAR, due out in August from Motorbooks International, says the presence of wine is just another sign that the already marginalized core beer drinking NASCAR fan has now been completely priced out of the sport. "NASCAR has 75 million fans and that's a lot, but those fans aren't what's driving the corporate army into the sport," he explains. "There's so much business...
...billboard is different from a telephone conversation. A billboard advertisement, while imposing, is ignorable, as are Website banners and newspaper ads. Of course, it is the telephone owner’s right to exact this extra cost on her callers. But we need to be cautious of selling our private property to advertisers—our social culture is at stake...