Word: billboards
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Dates: during 1920-1929
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TIME, in an article (Mary 9, BUSINESS), told of the withdrawal of several firms from billboard advertising ? a withdrawal attributed 1) to a campaign for preservation of natural scenery and 2) to the alleged fact that billboard advertising was becoming unprofitable...
...favorite outdoor sports of summertime is doomed. Soon the aesthetic plaints of the motorist will be ended, for the loathsome billboard is going. The traveler must then confine his remarks to those queer flowers, that old house, or those funny people. On Sunday afternoons, when the clouds of gasoline smoke hide all these possible objects of observation, comments and curses must be reserved for the dust and the numbers of miles to the gallon. The art of conversation, which has been lagging since the days of Emerson and Holmes, seems about to suffer an extensive mutilation...
...number of auto tire companies have already retired from the field of billboard advertising, and two large producers of spark plugs and flour are preparing similar retreats. In some of the eastern states, the removal of these hideous and obstructive signs is being hastened by restrictive legislation. Women's clubs and other civic organizations are earnest supporters of the movement for their abolition. And the extension of prohibitive legislation will certainly hasten the withdrawal of manufacturers who in general are more weary of this expensive and unproductive competition...
...brought upheaval and strike to the musical world, the "smiling voice" and unctuous "Goodnight" to churchly spheres, has already found legitimate application in the extension of university courses. Grandma and Grandpa Applebloom have been lapping up Professor Whosis' course on the philosophy of transmigration and the psychology of the billboard. Streams of erudition have been poured forth upon the desert...
...Billboard advertising is more flexible than other means of expenditure, is more likely to be practiced by those with well-filled campaign chests than by those who are cramped in their funds. Even in the gigantic year of 1920, the Republicans spent only $400,000 in this...