Word: beer
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...everyman; a working fellow who likes sharing jokes with his mates. He arrived in Canberra in 1994 encased in a V-neck jumper when all around him Keating Labor staffers wore superfine suits. A mere 18 months ago, Latham was in the outer at the Sydney Cricket Ground, plastic beer cup in hand, watching an Ashes Test. Howard was there, too - in the Australian Cricket Board suite sipping wine with the chairman. Latham is more complex than the blokey caricature. It's true he's distinctly of his class, neighborhood and generation. But he has been brilliant and relentless, rather...
Battle On Tap America's also-ran beer, Miller, is finally making a real run at Budweiser...
...heated as it is, the escalating battle between Miller and A-B in the U.S. is only one part of a much wider heavyweight fight for beer drinkers around the globe. For decades the beer business has been relatively fragmented, dominated by local tastes and brewers. In recent years, multinational players like Anheuser-Busch, SABMiller, Heineken and Interbrew have embarked on a wave of consolidation, buying up smaller brands in Eastern Europe, Latin America and Asia. In May, SABMiller and A-B briefly engaged in a bidding war for Harbin, the fourth largest brewery in China, which...
...future growth lies in China, the U.S. market remains easily the most profitable. Even in the down-and-dirty beer business, the recent skirmishes between Miller and Bud have been notable for their aggressiveness. With more and more Atkins-conscious beer drinkers watching their waistlines and Anheuser's Michelob Ultra low-carb beer taking off, Miller launched ads in late 2003 pointing out that Miller Lite had half the carbs of Bud Light. Then, in April, Adami upped the ante with the humorous President of Beers campaign. Once it became clear that Miller's well-crafted messages were having...
...Democrats of Monroe County, N.Y., teamed up with the High Falls Brewing Co. for a free beer tasting and registration drive that got 65 people to register, about three times the number that usually sign up at the group's local events...