Word: beer
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...shelves last quarter, up from 633 in all of last year and 339 in 2002, bringing the total over just two years to 1,558 new entries. The average carb-conscious shopper spends $85 a month on specialty foods. Low-carb-related sales from such consumables as Michelob Ultra beer and books like Dr. Atkins' New Diet Revolution are expected to hit $30 billion this year, reports LowCarbiz, a trade publication that owes its existence to carbophobia...
Carb awareness is building by the day--to the consternation of companies even loosely in the business of selling the dreaded carbs. They are fighting back any way they can. Anheuser-Busch, which has launched Michelob Ultra and helped publicize that all light beers (including Bud Light) are relatively low in carbs, spent nearly $1 million for full-page ads that ran in 31 major newspapers last Friday. The ads pointedly attack the claim in Dr. Arthur Agatston's South Beach Diet that beer is laden with the carb maltose, a sugar. "The South Beach diet is enormously popular," says...
Finally, some low-carb products never had many carbs to begin with. Wish-Bone Carb Options ranch dressing has zero carbs, but the regular version has just 1 g per 2tbsp. serving. Unless you're knocking the stuff back like beer at a frat party, the difference is a joke. And speaking of beer, Miller Lite now markets itself as a low-carb brew though it never changed the recipe. It just happened to be low carb all along (3.2 g per 12 oz., vs. 12 g for the typical beer...
Still, while beer sales have gone flat, volume increased 3% last year for spirits, which generally contain no carbs. Alcohol of any sort is frowned upon in almost every diet because it contains calories and can act as an appetite stimulant. In some cases the body may turn to the more readily available alcohol instead of stored fat to burn as an energy source...
...Beer is widely seen as bad news for anyone counting carbs, which helps explain why beer consumption was down 1.6% last year and why Anheuser is determined to wrest a correction out of Agatston. Interestingly, Anheuser stumbled on the maltose issue when one of its St. Louis--based brewmasters, John Serbia, read Agatston's book before starting the South Beach diet this winter. Serbia ignored the part about abstaining from beer and lost 15 lbs., says Anheuser spokeswoman Katz...