Word: beer
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...champion Detroit Pistons, appeared at a basketball clinic in Mexico, where he attempted to teach a young Spanish-speaking prospect how best to position himself around the rim. "Demand the qiu!" Ronzone shouted. "Get your cerveza under the basket!" Qiu (pronounced chee-yo) is Chinese for ball. Cerveza means beer in Spanish. Ronzone may have confused cerveza with cabeza, Spanish for head, though he admits, "I'm not sure I knew that...
...buzz," or "viral," marketing is advertising's future. Covert, hands-on and unabashedly weird, the genre--industry insiders call it "network-enhanced word of mouth"--has turned websites and other forums into interactive opportunities for advertisers and consumers to connect. Crispin Porter & Bogusky helped make Canada's Molson beer the fastest-growing top-25 import in the U.S. last year as it built up buzz in the bars by slapping on beer bottles labels with oddly suggestive comments like "Skinny-dippers are people too." "Conventional branding tends to piggyback on pop culture," says Bogusky, 41, whose sneakers and long mane...
...still in effect, but the University is willing to allow House Committees to pay an outside distributor to bring in beer trucks, which are essentially filled with kegs,” Student Affairs Committee Chair Matthew J. Glazer ’06 said. “This is currently [only] for House Committees,” he added...
Watching shitty football teams play each other isn’t exactly our idea of a weekend well-spent. That’s why the Ivy League gods created the Harvard-Yale tailgate—a chance for socially awkward and sexually repressed poindexters to trade glasses for beer goggles and sloppy problem sets for attempts at sloppy...
...Then we just started walking,” says Ranen, who lives in San Francisco now. “We walked through Harvard Square…then to some party in North House [now Pfoho], and immediately grabbed some beer...