Word: beefed
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...because of a raft of new chemical discoveries. In 1948 Purdue's Dr. Andrews discovered how to put tiny pellets of stilbestrol, a synthetic female sex hormone, under the skins of cattle and sheep to make them gain weight 15% faster. Today 80% of the nation's beef cattle get stilbestrol. This helps farmers produce an estimated billion pounds more meat than they could have got for the same amount of feed without stilbestrol...
Perhaps the most imaginative of all animal researchers is J. Rockefeller Prentice, son of the chicken pioneer. Rockefeller Prentice has brought to commercial perfection the technique of quick freezing (at 320° below zero) the semen of prize beef bulls, flying it anywhere in the U.S.-or the world...
...cows a herd of the finest cattle. To obtain the eggs in sufficient numbers, the donor cows would be fed hormones to make them super-ovulate. Formidable cost problems must be faced before the experimental process is commercially possible. Another big obstacle may turn out to be the purebred beef cattle associations. They already object to Prentice's selling a service of semen for $5 (plus a $5 vet's fee for injection). The associations say there is a danger slip-ups could blur purebred lines. The real reason, says Prentice, is that cattlemen want to preserve their...
...come close since the mid '30s, when the public began to tire of watching such "shooters" (honest wrestlers) as Jim Londos the Golden Greek and Ed ("Strangler") Lewis sweat through stolid hours of dull, defensive wrestling. Then, as the gate receipts began to fall off, the beef trust made a discovery: wrestling fans are suckers for fancy holds with fanciful names. Any one of the new maneuvers could have wrecked a man for life; yet everyone kept his health. It was obvious to the simplest fan that the bouts were fixed. But the crowds began to come back...
SHARP PRICE CUTS are coming this year for high-grade beef. Ranchers, who held back their cattle last year to build up drought-depleted herds, have boosted cattle population to alltime high 97 million, are ready to bring them to market...