Word: azurix
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Dates: during 2001-2001
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Although bottled water is already a $30 billion global industry, the technological challenge of shipping bulk quantities of freshwater between distant points and distributing it to customers has so far stumped some major would-be players. For example, Azurix, a water-retailing company and a subsidiary of the energy multinational Enron, is struggling. "Enron thought it could use its expertise as a commodity trader to market water like energy," says Debra Coy, a water analyst with Charles Schwab. "But water is more complex politically...