Word: enron
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...problems that seemed unsolvable. Then came the aughts, in which the stability, safety, and simplicity of the ’90s was flipped on its head. The facades of our failed institutions were torn down, revealing one sham after another—the dotcom crash, the housing crisis, Enron, Katrina...
...Nonetheless, even by recent standards, Enron is a gamble. With 22 actors, it has a much larger cast than the typical play. It has numerous sets, a handful of musical numbers and three lurking, red-eyed velociraptors to represent Enron's hidden debt, among other props. The play has gotten rave reviews in London, and the director Rupert Goold, who is staying with the Broadway production, won London's Evening Standard award for best director. But the producers decided to replace the cast when they brought the play to New York. All that has driven up the budget...
...clear how long the play would have to run in order to turn a profit. Enron is playing at Broadhurst Theaters, which has room for an audience of 1,186. Of those seats, 733 are on the theater's main floor. Tickets for most of those seats will cost $121.50, but the producers hope to sell a yet-to-be-determined number of so-called premium seats for as much as $251.50 on Friday and Saturday nights. In the theater's balcony, tickets will range from $121.50 for the best views to $66.50 for the back rows. (See pictures...
...factor in the three weeks of previews, when ticket sales are likely to be light. Few plays, though, are able to generate that level of sales. The recent hit God of Carnage has had a handful of weeks when box-office sales topped $1 million. But that play, unlike Enron, had a number of big-name stars...
...instead, Enron on an average night only fills about half the seats, it could take as long as five months before the play turns a profit. If only a quarter of the seats sell for full price, the play, much like the company it dramatizes, will end up being a financial bust...