Word: avoidance
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...around a website." E-bookers makes 30% of its sales through shops and call centers. Dhamija, who came to Britain from India in 1968, set up a discount-travel shop in London in 1980. His knowledge of the industry, not technowizardry, was the basis of e-bookers' success. To avoid competition with low-cost, puddle-jumping carriers like Easyjet, it focuses on the mid- and long-haul market. To get cheap merchant fares, e-bookers has personnel in 11 countries. It uses flights to sell lucrative hotel bookings. And last year e-bookers yanked its central office out of Britain...
...while in private he acted as a critical sounding board for his wife. We profiled him in an Aug. 14, 1989, report: "In public life, Denis, as all Britain calls him, is discretion personified. 'So long as I keep the lowest-possible profile, neither write nor say anything, I avoid getting into trouble,' he says. This rigorously observed tenet has helped establish Denis as a model consort ... Lanky and white haired, with a toothy grin and a nasal honk of an accent, Denis has become a cherished figure for his skillful maneuvers through the minefields of public life alongside...
...Avoid missions during heavy rain as Chatuchak's drainage system can easily overflow. As much of the market is given over to selling pets and wild animals, you could end up wading shin-deep through feculent, brackish ooze. Not a good call if you've been scratching your infernal mosquito bites raw?unless, of course, you intend to go shopping for tetanus, septicemia or worse...
...Meanwhile, you should be drinking water?and lots of it. The mercury under Chatuchak's corrugated-tin canopy can easily top 40?C. To avoid the worst of the heat, attack early?the market starts to open at 7 a.m., and most stalls are fully operational by 8 a.m. Note also that Chatuchak gets unimaginably busy, so don't operate in an unwieldy brigade. Split into mobile hit squads of twos and threes, and arrange to regroup at the prominent central clock tower (the vital landmark was donated by the market's Chinese Association in honor of the Thai King...
...Lastly, avoid the temptation to escape with your purchases by taxi or tuk tuk. The air-conditioned Skytrain is only 100 meters away from the northeastern market entrance at Mo Chit station (before the rail system was built, it took an hour to get here from downtown). And as Mo Chit is the northern terminus of the Sukhumvit line, you've got a good chance of a seat?plus you'll also avoid the City of Angels' hellish traffic snarls...